Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a well-accepted social media tool. Instagram was originally developed so that people could apply different filters to photographs that they taken on their smartphones and would allow them to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to start so strategies low barriers to admittance.
It can be a medium that allows for easy sharing of content 24×7.
What involving success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and hundreds of others have been able to employ a the tool to:
To increase awareness of their products and services.
To increase brand buzz.
To showcase their community and pro bono work to inspire and attract prospective customers to become liked by them their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to be posted and shared folks either wearing or basic products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as company owners in the businesses also been able to leverage the ability of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through using of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would be interested in or search due to.
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands people today following their buy instagram likes records. This ‘influencer’ group makes sure that there are some eyeballs there ready to see your product or service. The audience has now been created for you. The engagement has now been formed and experiencing this acquiring your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will assist to grow your audience faster. Therefore taking period to identify key ‘influencers’ in your industry along with the way you can tap into this is very.
Hashtags – What is he / she?
How would they be utilized to increase business exposure?
I claim that if you are interested in getting onto Instagram you take the time up-front doing your Hashtag look into. Hashtags are tags you just can add in a caption of a photo that you upload. To create a hashtag you should try to use the # symbol at the leading of the tag which usually add a keyword or several keywords without spaces after the hash mark. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already be informed about hashtags for the reason that are also popular on Twitter exactly what you are not take ripped abs online observe some examples of how they are being used. The purpose of the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.